U R a Brand!: How Smart People Brand Themselves for Business Success

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Today's hottest business concept meets the realities of the modern workplace. U R a Brand! delivers 10 key personal brand strategies that aren't taught in business school or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. U R a Brand! highlights the self branding odysseys of savvy professionals who have ...

U R a Brand!: How Smart People Brand Themselves for Business Success 2005, Davies-Black Publishing

ISBN-13: 9780891062134

Hardcover

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