Typography: Introduction to Typographic Process


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Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character and emotion are the most essential tools in the designer's ...

Typography: Introduction to Typographic Process 1999, Niggli Verlag, Sulgen

ISBN-13: 9783721204957