Twitter power: how to dominate your market one tweet at a time

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Twitter Power: How to Dominate Your Market One Tweet at a Time - Comm, Joel, and Burge, Ken, and Robbins, Anthony (Foreword by)
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Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter ...

Twitter Power: How to Dominate Your Market One Tweet at a Time 2009, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470458426

Hardcover

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