Twenty-six Ways of Looking at a BlackBerry: How to Let Writing Release the Creativity of Your Brand

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Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In Twenty-six ways of looking at a blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, ...

Twenty-six Ways of Looking at a BlackBerry: How to Let Writing Release the Creativity of Your Brand 2009, A & C Black Publishers Ltd, London

ISBN-13: 9781408105948

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