Trench Warfare: Winning the Battle for Mindshare in Channel Sales

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"If you saw success staring you in the face, would you be able to recognize it?" In today's world of complex, solutions-based selling and ever-increasing customer expectations comes Trench Warfare. Written by a twenty-year veteran of the sales world for salespeople looking to develop new markets for their company's high-dollar, niche and/or otherwise disruptive technology, Trench Warfare takes the long view, seeking to simplify the often complicated nature of working with channel partners by planning from the bottom, up. ...

Trench Warfare: Winning the Battle for Mindshare in Channel Sales 2015, Dog Ear Publishing

ISBN-13: 9781457542190

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