Translating Promotional and Advertising Texts

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Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation ...

Translating Promotional and Advertising Texts 2015, Routledge

ISBN-13: 9781138134065

Hardcover

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Translating Promotional and Advertising Texts 2010, St Jerome Publishing, Manchester

ISBN-13: 9781905763207

Paperback

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