Transcultural Marketing for Incremental and Radical Innovation

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"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--

Transcultural Marketing for Incremental and Radical Innovation 2013, Business Science Reference, Hershey

ISBN-13: 9781466647497

Hardcover

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