Trade Show Management: Planning, Implementing and Controlling of Trade Shows, Conventions and Events.

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For many centuries, exhibitions and trade shows have been a crucial tool of sales and communication all over the world. Premier international trade shows had firmly estab- lished themselves in Western Europe and the USA by the mid-1900s. Recent events in this century reflect the heightened significance of the fast-growing, forward-looking markets of Asia and Eastern Europe. The advance of globalisation and rapid develop- ments in media technology are presenting new challenges to trade show companies and to the exhibitors ...

Trade Show Management: Planning, Implementing and Controlling of Trade Shows, Conventions and Events. 2005, Gabler Verlag, Wiesbaden, Germany

ISBN-13: 9783409143332

2005 edition

Hardcover

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