Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that people now lust after? That's what this book is all about. As veteran writer K. Dennis Chambers shows, Toyota, crazy like a fox, had a long-term plan to become a top-tier player in the auto industry. Through patience, persistence, and a willingness to dream of a different ...

Toyota 2008, Greenwood, Westport, CT

ISBN-13: 9780313350320

Hardcover

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Toyota 2008, Greenwood Press, Westport

ISBN-13: 9781440836015

Paperback

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