Tourism and Leisure Research Methods: Data Collection, Analysis, and Interpretation

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This practical guide for undergraduate and HND/C students of Leisure and Tourism provides the tools to recognise and produce good research. It delivers a highly readable demonstration of the methods needed to achieve impressive qualitative and quantitative research. It will enable readers to successfully evaluate their own tourism and leisure research and the research of others. The book focuses on the key concepts of reliability, validity and representativeness. Extensive examples throughout the book highlight the ...

Tourism and Leisure Research Methods: Data Collection, Analysis, and Interpretation 2000, Longman, Harlow

ISBN-13: 9780582368712

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