Tourism and Hospitality Marketing: A Global Perspective

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This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion ...

Tourism and Hospitality Marketing: A Global Perspective 2012, SAGE Publications Ltd, London

ISBN-13: 9781446268506

Unknown binding

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Tourism and Hospitality Marketing: A Global Perspective 2008, Sage Publications Ltd, London

ISBN-13: 9781412946872

UK edition

Trade paperback

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Tourism and Hospitality Marketing: A Global Perspective 2008, Sage Publications Ltd, London

ISBN-13: 9781412946865

Hardcover

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