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Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and ...

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    eBook icon PDF eBook Tourism: the Business of Hospitality and Travel

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    • Title: Tourism: the Business of Hospitality and Travel by Roy A. Cook; Cathy H. C. Hsu; Lorraine L. Taylor
    • Publisher: Pearson Education (US)
    • Print ISBN: 9780134484488, 0134484487
    • eText ISBN: 9780134490205
    • Edition: 2017 6th edition
    • Format: PDF eBook
    $74.99
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    eBook icon PDF eBook Pearson Etext for Tourism: the Business of Hospitality and Travel--Instant Access (Pearson+)

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    • Title: Pearson Etext for Tourism: the Business of Hospitality and Travel--Instant Access (Pearson+) by Roy Cook, Cathy Hsu
    • Publisher: Pearson+
    • Print ISBN: 9780134484488, 0134484487
    • eText ISBN: 9780137408023
    • Edition: 2017 6th edition
    • Format: PDF eBook
    $39.96
    digital devices
    • This is a digital eBook
      Nothing will be shipped to you
    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ