Total quality in marketing

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This book demonstrates how the two areas of marketing and Total Quality Management are mutually compatible and complementary. An essential tool for managers in applying total quality principles to the overall management of the marketing function, it describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall marketing strategy.

Total Quality in Marketing 1995, CRC Press

ISBN-13: 9781884015137

Hardcover

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