Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing

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Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.

Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing 2006, Butterworth-Heinemann

ISBN-13: 9780750680677

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