Time-Dependent Measures of Perception in Sensory Evaluation

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Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory ...

Time-Dependent Measures of Perception in Sensory Evaluation 2017, John Wiley & Sons Inc, New York

ISBN-13: 9780470671382

Hardcover

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