Three Clicks Away: Advice from the Trenches of Ecommerce

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On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the ...

Three Clicks Away: Advice from the Trenches of Ecommerce 2001, Wiley, New York, NY

ISBN-13: 9780471396826

Hardcover

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