Theory & Research in Mass Communication


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This book is a product of the cultural, economic, political, and social environments during the early and mid-1990s in the United States. Designed for media consumers as well as future practitioners, it illustrates the actual and potential social consequences of the media, and media theory and research. Today, some mass communication programs are offering advanced undergraduate classes in an effort to appeal to the widespread interest in mass communication issues among students in all majors. This text, with its emphasis on ...

Theory and Research in Mass Communication 2001, Routledge, Mahwah, NJ

ISBN-13: 9780805839388

2nd edition

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Theory & Research in Mass Communication 1996, Routledge, Mahwah, NJ

ISBN-13: 9780805819236


Theory & Research in Mass Communication 1995, Routledge, Mahwah, NJ

ISBN-13: 9780805819243

Trade paperback