The new rhetoric: a treatise on argumentation

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The New Rhetoric is founded on the idea that since -argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced, - says Chaim Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed to a specific individual or group, the orator decides what information and what approaches will achieve the greatest adherence ...

The New Rhetoric: A Treatise on Argumentation 1991, University of Notre Dame Press

ISBN-13: 9780268004460

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The New Rhetoric: A Treatise on Argumentation 1973, University of Notre Dame Press

ISBN-13: 9780268001919

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