The new rhetoric: a treatise on argumentation

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The New Rhetoric is founded on the idea that since "argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced," says Cha???m Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed to a specific individual or group, the orator decides what information and what approaches will achieve the greatest adherence ...

The New Rhetoric: A Treatise on Argumentation 1973, University of Notre Dame Press

ISBN-13: 9780268004460

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The New Rhetoric: A Treatise on Argumentation 1973, University of Notre Dame Press

ISBN-13: 9780268001919

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