The marketing era: from professional practice to global provisioning

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Tracing the genealogy of marketing Marketing Era maps out the organising principles and cultural logic of the profession. In the first book of its kind, Kalman Applbaum looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing.

The Marketing Era: From Professional Practice to Global Provisioning 2004, Routledge, New York, NY

ISBN-13: 9780415945448

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