The marketing era: from professional practice to global provisioning

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Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In ...

The Marketing Era: From Professional Practice to Global Provisioning 2004, Routledge, New York, NY

ISBN-13: 9780415945448

Trade paperback

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The Marketing Era: From Professional Practice to Global Provisioning 2003, Routledge, New York, NY

ISBN-13: 9780415945431

Hardcover

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