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The Why of Sports Design: Design Principles in Sports Marketing

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The Why of Sports Design: Design Principles in Sports Marketing - Wilson, Steve
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Design isn't just pushing pixels around a screen. Properly trained designers are thinkers and problem solvers that can anticipate an audience's needs and habits in any graphic. And with the average human attention span now at 8 seconds or less, a designer must be able to inform and entertain an audience in a short amount of time.But, in order to effectively reach your audience, you must learn the "why" of design before you can master the "how." In the sports industry, design plays an important role in the success of any ...

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The Why of Sports Design: Design Principles in Sports Marketing 2018, Createspace Independent Publishing Platform

ISBN-13: 9781987402476

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