The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors

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Psychologist DiFonzo has studied hearsay for more than 15 years, and in this book he argues that rumors--and the tendency to believe them without question--stem from people's deeply rooted motivation to make sense of the world.

The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors 2008, Avery Publishing Group, New York, NY

ISBN-13: 9781583333259

Hardcover

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