The Turnaround Prescription: Repositioning Troubled Companies

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Acclaimed as a "turnaround czar" by Boston Business Journal, Goldston has engineered and led fabulously successful marketing "turnarounds" at Revlon Fragrance, Faberge USA, and Reebok International. He now reveals the brilliant strategies he used to revitalize money-losing brands and create and introduce smash hit new products. Line drawings.

The Turnaround Prescription: Repositioning Troubled Companies 1992, Free Press, New York, NY

ISBN-13: 9780029123959

Hardcover

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