The Truth about Innovation

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'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more.

The Truth about Innovation 2008, Pearson Education

ISBN-13: 9780273719120

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