The Truth about Innovation


Write The First Customer Review

'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more.

The Truth about Innovation 2008, Pearson Education

ISBN-13: 9780273719120

Trade paperback