The Toothpaste of Immortality: Self-Construction in the Consumer Age

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This lively and insightful account reveals the profound ways in which everyday acts and artifacts of consumer civilization shape our sense of self. Elemer Hankiss shows how human beings act simultaneously in two plays. On the "trivial" surface of their everyday lives they work, make money, raise children, build houses, and do a lot of other things. At the same time, they also act in the "existential" drama of their lives--even if they are not aware of doing so. They construct and reconstruct their selves each day by ...

The Toothpaste of Immortality: Self-Construction in the Consumer Age 2006, Johns Hopkins University Press, Baltimore

ISBN-13: 9780801884214

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The Toothpaste of Immortality: Self-Construction in the Consumer Age 2006, Johns Hopkins University Press, Baltimore

ISBN-13: 9780801884207

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