The Third Screen: Marketing to Your Customers in a World Gone Mobile

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The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes the game in an even more radical way. The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Author Chuck Martin explains how in this, the age of the smartphone - and now the tablet - the nature of ...

The Third Screen: Marketing to Your Customers in a World Gone Mobile 2011, Nicholas Brealey Publishing, London

ISBN-13: 9781857885644

Hardcover

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The Third Screen: Marketing to Your Customers in a World Gone Mobile 2011, Nicholas Brealey Publishing, London

ISBN-13: 9781857885743

Paperback

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