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The Survey Research Handbook - Alreck, Pamela L, and Alreck Pamela, and Settle Robert
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Information is a vitally important asset for today's organizations--often even more important than financial, technical, or human resources. Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. Without technical buzzwords or statistical jargon, this book provides the methods and guidelines for conducting practical, economical surveys from start to finish.

The Survey Research Handbook 1995, McGraw-Hill

ISBN-13: 9780786303588

2nd edition


Survey Research Handbook (Paperback) 1994, Irwin/McGraw-Hill, Chicago, IL

ISBN-13: 9780256103212

2nd edition

Trade paperback