The Successful College Athletic Program: The New Standard

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John Gerdy offers a critical analysis of how athletic programs can contribute to the mission of a college or university in meaningful ways beyond their roles in providing revenue and entertainment. He explores the history of athletic programs and then offers a philosophical rationale for setting a new standard against which the success of college athletic programs should be measured. Rather than focusing on the level of funds generated, or on the number of championships won, this new standard offers a basis for determining ...

The Successful College Athletic Program: The New Standard 1997, Oryx Press Inc, Phoenix AZ

ISBN-13: 9781573561099

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The Successful College Athletic Program: The New Standard 1997, American Council on Education, Westport, CT

ISBN-13: 9781573565233

Trade paperback

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