The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

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The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also ...

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 2016, Prentice Hall, Boston, MA

ISBN-13: 9780136106814

5th edition

Hardcover

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131856776

4th edition

Hardcover

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