The Sports Event Management and Marketing Playbook

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The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage. Along with practical checklists, tables, ...

The Sports Event Management and Marketing Playbook 2013, John Wiley & Sons, Hoboken

ISBN-13: 9781118244111

2nd edition

Hardcover

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The Sports Event Management and Marketing Playbook 2004, Wiley, Hoboken, NJ

ISBN-13: 9780471460077

Hardcover

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