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The Sparkling Story of Coca-Cola - Young-Witzel, Gyvel, and Witzel, Michael Karl
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In this entertaining account of the product that helped define the term "pop culture, " a well-known Americana/nostalgia author team covers the history of Coke's distinctive flavor, the fight for control of the formula, the early days of advertising, legal battles, the introduction of vending machines, and the huge demand spurred by baby boomers. 150 photos, some in color.

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The Sparkling Story of Coca-Cola 2002, Voyageur Press (MN)

ISBN-13: 9780896584549

Hardcover

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