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The Small Big: Small Changes That Spark Big Influence

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The small BIG: Small Changes that Spark Big Influence - Martin, Steve, and Goldstein, Noah, and Cialdini, Robert B., Professor
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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive ...

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The small BIG: Small Changes that Spark Big Influence 2015, Profile Books Ltd, London

ISBN-13: 9781781252758

Main

Mass-market paperback

The small BIG: small changes that spark big influence 2014, Grand Central Publishing

ISBN-13: 9781455584253

Hardcover

The small BIG: Small Changes that Spark Big Influence 2014, Profile Books Ltd, London

ISBN-13: 9781781252741

Main

Trade paperback