The Sky's Limit: Marketing Luxury to the New Jet Set

Write The First Customer Review

"The Sky's the Limit" tells the real story about what goes on behind the gilded doors of today's ultra-affluent. Based on up-close and personal interviews with more than 600 private jet owners - each with an average net worth of $89 million - "The Sky's the Limit" includes never-before-published insights on who the wealthy are, how they made their fortunes, and how they spend their discretionary money. Prince and Grove draw on their global research and their extensive experience working with wealthy families to provide ...

The Sky's Limit: Marketing Luxury to the New Jet Set 2007, Charter Financial Publishing Network

ISBN-13: 9780976657439

Hardcover

Select