The Six Men Who Built the Modern Auto Industry

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This is the story of six extraordinary men who each built something from nothing, redefined the automotive industry after World War II, and redirected its course for the future: Henry Ford II (visionary autocrat with an iron will), Shoichiro Honda (most successful automotive entrepreneur since Henry Ford I), Eberhard von Kuenheim (founder of the modern BMW), Lee Iacocca, Ferdinand Piech (builder of Volkswagen Group) and Robert Lutz (who left retirement at 70 and is still highly influential at General Motors). What made them ...

The Six Men Who Built the Modern Auto Industry 2005, Motorbooks International, Saint Paul, MN

ISBN-13: 9780760319581

Hardcover

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