The Secrets of Word-Of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

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The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to ...

The Secrets of Word-Of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth 2011, Amacom, New York, NY

ISBN-13: 9780814416686

2nd edition

Trade paperback

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