The Search for a Method: Focus Groups and the Development of Mass Communication Research

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The Search for a Method: Focus Groups and the Development of Mass Communication Research - Morrison, David E, Professor
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Covering the origins, path, and practice of focus group research, this book provides not only a detailed methodological critique but also a focused look at the beginnings of modern modes of mass communication research.

The Search for a Method: Focus Groups and the Development of Mass Communication Research 2003, University of Luton Press

ISBN-13: 9781860205408

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