Weekend Exclusive! Take 5% Off. Get the code »

The Sage Handbook of Public Relations


Write The First Customer Review

The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: * defining the field, seeking to explain the role public relations plays in society * examining the state of the practice by delving into the cutting ...

The Sage Handbook of Public Relations 2010, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781412977807

2nd Revised edition