The Routledge Companion to Consumer Behavior Analysis

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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over ...

The Routledge Companion to Consumer Behavior Analysis 2016, Taylor & Francis Ltd, London

ISBN-13: 9780415729925

Hardcover

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