The Routledge Companion to Advertising and Promotional Culture

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The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the ...

The Routledge Companion to Advertising and Promotional Culture 2013, Routledge

ISBN-13: 9780415888011

Hardcover

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