The Risk-Driven Business Model: Four Questions That Will Define Your Company

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"Innovation isn't always about new products or services. In fact, many new ideas are realized--and then brought to market--thanks to a disruptive business model that challenges the conventional operating logic of an industry. In The Risk-Driven Business Model, Karan Girotra and Serguei Netessine--both professors at INSEAD--introduce a toolkit to help innovators better conceive the disruptive business models that create wealth and revolutionize industries. In the book, they outline how to transform a company by revisiting ...

The Risk-Driven Business Model: Four Questions That Will Define Your Company 2014, Harvard Business School Press

ISBN-13: 9781422191538

Hardcover

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