"Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire." "Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ...

The Rise of Brands 2007, Berg Publishers, New York

ISBN-13: 9781845203832

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The Rise of Brands 2007, Berg Publishers, New York

ISBN-13: 9781845203849

Trade paperback

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