The Replication of Retail Fashion Formats Into Foreign Countries: A Qualitative Analysis

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Christoph Schroder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their "Retail culture," which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to ...

The Replication of Retail Fashion Formats Into Foreign Countries: A Qualitative Analysis 2014, Springer Gabler

ISBN-13: 9783658075408

2015 edition

Trade paperback

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