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The Regis Touch: New Marketing Strategies for Uncertain Times

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The Regis Touch: New Marketing Strategies for Uncertain Times - McKenna, Regis
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Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.

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The Regis Touch: New Marketing Strategies for Uncertain Times 1986, Basic Books

ISBN-13: 9780201139648

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