The Regional Multinationals: Mnes and 'Global' Strategic Management

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The Regional Multinationals: Mnes and 'global' Strategic Management - Rugman, Alan M Professor
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The regional nature of multinational business is explored with new models for business strategy.

The Regional Multinationals: Mnes and 'global' Strategic Management 2010, Cambridge University Press, Cambridge

ISBN-13: 9780521603614

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