The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

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The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns-Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984-to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they ...

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns 1994, University of Chicago Press, Chicago, IL

ISBN-13: 9780226675459

2nd edition

Trade paperback

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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns 1991, University of Chicago Press, Chicago, IL

ISBN-13: 9780226675442

2nd edition

Hardcover

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