Weekend Special | Take 10% Off. Get the code »

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

by

Write The First Customer Review
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns - Popkin, Samuel L
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency
Cash for Textbooks

Textbook Buyback

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns-Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984-to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they ...

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns 1994, University of Chicago Press, Chicago, IL

ISBN-13: 9780226675459

2nd edition

Trade paperback

Select
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns 1991, University of Chicago Press, Chicago, IL

ISBN-13: 9780226675442

2nd edition

Hardcover

Select