The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers

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Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In "The Real Toy Story", investigative journalist Eric Clark exposes the startling truths behind Britain's favourite toys. Drawing on interviews with over 200 industry insiders, Clark names and shames the corporations spending millions on research into the best way to manipulate ...

The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers 2007, Black Swan, London

ISBN-13: 9780552774062

Mass-market paperback

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