The Quintessence of Intercultural Business Communication

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Successful business communication is more than simply speaking your client's language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural backgrounds. What happens, though, when our cultures are so different that ...

The Quintessence of Intercultural Business Communication 2014, Springer

ISBN-13: 9783642447389

2012 edition

Trade paperback

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The Quintessence of Intercultural Business Communication 2012, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Berlin

ISBN-13: 9783642282379

2012 edition

Hardcover

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