The Quiet Revolution in Email Marketing

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A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. "The Quiet Revolution" introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming ...

The Quiet Revolution in Email Marketing 2004, iUniverse, Bloomington IN

ISBN-13: 9780595330607

Trade paperback

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The Quiet Revolution in Email Marketing 2004, iUniverse, Bloomington IN

ISBN-13: 9780595667413

Hardcover

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