The Quality Journey: 2how Winning the Baldridge Sparked the Remaking of IBM

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In a fascinating case study for any executive who knows that superior quality and superb service are the ultimate corporate goals for the '90s, the authors tell how IBM decided to challenge itself by setting out to win the coveted Malcolm Baldridge National Quality Award.

The Quality Journey: 2how Winning the Baldridge Sparked the Remaking of IBM 1993, Dutton Books, New York, NY

ISBN-13: 9780525936596

Hardcover

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