The Pyramid Principle: Present Your Thinking So Clearly That the Ideas Jump Off the Page and into the Reader's Mind


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What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts? How often have you had to work hard to produce clear reports, papers, analyses, presentations and memos? The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. The Pyramid Principle explains how to: *think creatively, reason lucidly, and express ideas with clarity *define complex problems and ...

Pyramid Principle: Present your thinking so clearly that the ideas jump off the page and into the reader's mind 2001, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273659037

3rd edition