The Pursuit of Something Better: How an Underdog Company Defied the Odds, Won Customers' Heart, and Grew Its Employees Into Better People

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The facinating story of the transformation of US Celluar from a thoroughly ordinary company - ranked eigth in its industry and in danger of extinction - into an organization that is loved by employees and customers alike, and a proven winner by every measure. Even more impressive is how this transformation took place. US Cellular focused on the "soft stuff" so often discredited by conventional business wisom; values and hear; inspirational and empowering leadership; motivation by values, not fear; ethics and integrity and ...

The Pursuit of Something Better: How an Underdog Company Defied the Odds, Won Customers' Heart, and Grew Its Employees Into Better People 2009, New Ridge Press

ISBN-13: 9780982443705

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